Definition
from outreachbee.com
A contextual search is one that analyzes the page being viewed by a user and gives a list of related search results based on their relevance to that specific user. Offered by Yahoo! and Google.
Contextual advertising (or content ads) is advertising that is automatically served or placed on a web page based on the page’s content, keywords, and phrases. This is in contrast to a SERP (search engine result page) ad display, in which ads appear based on the words entered using a search engine. For example, contextual ads for digital cameras would automatically be shown on pages about photography – not because the user entered “digital cameras” in a search box.
A contextual search campaign is a paid placement search campaign that takes a search ad listing beyond search engine results pages and onto the sites of matched content web partners.
See also
References
- American Marketing Association, AMA Dictionary.
- SEMPO (Search Engine Marketing Professional Organization), SEM Glossary, sempo.org.