Contextual Advertising


Contextual advertising (or content ads) is advertising that is automatically served or placed on a web page based on the page’s content, keywords, and phrases. This is in contrast to a SERP (search engine result page) ad display, in which ads appear based on the words entered using a search engine. For example, contextual ads for digital cameras would be shown on a page with an article about photography, not because the user entered “digital cameras” in a search box.[1][2] See Wikipedia entry on contextual advertising for more detailed information.

See also



  1. ^ American Marketing Association, AMA Dictionary.
  2. ^ SEMPO (Search Engine Marketing Professional Organization), SEM Glossary.

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