Definition
Contextual distribution is the marketing decision to display search ads on certain publisher sites across the web instead of, or in addition to, placing PPC ads on search networks.[1][2]
See also
- keyword
- keyword cloud
- keyword density
- keyword marketing
- keyword research
- keyword stuffing
- keyword targeting
- keywords tag
- contextual advertising
- contextual search
- contextual search campaigns
References
- ^ American Marketing Association, AMA Dictionary.
- ^ SEMPO (Search Engine Marketing Professional Organization), SEM Glossary.