Contextual Distribution

Definition

Contextual distribution is the marketing decision to display search ads on certain publisher sites across the web instead of, or in addition to, placing PPC ads on search networks.[1][2]

See also

• keyword
• keyword cloud
• keyword density
• keyword marketing
• keyword research
• keyword stuffing
• keyword targeting
• keywords tag
• contextual advertising
• contextual search
• contextual search campaigns

 

References

1. ^ American Marketing Association, AMA Dictionary.
2. ^ SEMPO (Search Engine Marketing Professional Organization), SEM Glossary.