Contextual Network

Definition

A contextual or content network is a network of websites that displays advertising on web pages adjacent to content containing the keywords being bid upon.[1][2] Example of contextual networks are Google AdSense and the Google Display Network.

See also

• keyword cloud
• keyword density
• keyword marketing
• keyword research
• keyword stemming
• keyword stuffing
• keyword targeting
• keywords tag
• contextual advertising
• contextual search
• contextual search campaigns

 

References

1. ^ American Marketing Association, AMA Dictionary.
2. ^ SEMPO (Search Engine Marketing Professional Organization), SEM Glossary.