Definition
A contextual or content network is a network of websites that displays advertising on web pages adjacent to content containing the keywords being bid upon.[1][2] Example of contextual networks are Google AdSense and the Google Display Network.
See also
- keyword cloud
- keyword density
- keyword marketing
- keyword research
- keyword stemming
- keyword stuffing
- keyword targeting
- keywords tag
- contextual advertising
- contextual search
- contextual search campaigns
References
- ^ American Marketing Association, AMA Dictionary.
- ^ SEMPO (Search Engine Marketing Professional Organization), SEM Glossary.