Definition
A continuous improvement orientation refers to a culture built on ensuring that profitable growth is predicted and achieved over set periods of rolling times over time and that return is increased cycle over cycle (e.g., if marketing leaders only use measurement to justify annual funding, this suggests a marketing team that is not well governed). [1]
See also
- CIR planning process
- Central funding
- Continuous improvement
- Cross-functional team
- Cross-functional team with CIR orientation
- Common financial metric
- Common purpose
- Common rewards
- Central funding
- Ever-rising thresholds
- Forecasting models
- Governance
- Integrated databases
- Knowledge
- Measurement development
- Research-on-Research/Analytics
- Roadmap
- Thresholds
References
- ^ O’Keefe, J. Continuous Improvement in Return (CIR). MASB Summit, August 2015.