Definition
A counterpurchase (also know as a parallel barter or parallel trading) is a transaction in which each delivery is paid for in cash.
In most counterpurchase transactions, two separate contracts are signed, one in which the supplier sells products for a cash settlement (the original sales contract), the other in which the supplier agrees to purchase and market unrelated products from the buyer (a separate, parallel contract).[1]
References
- ^ American Marketing Association, AMA Dictionary.