Curiosity Approach

Definition

Curiosity approach is a method for approaching a prospect in which the salesperson arouses the prospect’s interest by making a statement that piques the prospect’s curiosity.[1]

See also

• Benefit approach
• Center of influence method
• Cold canvassing
• Endless chain method
• Introduction method
• Product approach
• Referral approach

 

References

1. ^ American Marketing Association, AMA Dictionary.