What concept refers to the proportion of consumers who know of a name, term, design, symbol or other feature that identifies one seller’s good or service as distinct from those of other sellers?
MARKETING TERM of the WEEK: Holiday Edition!!!
Sears’ version of which type of publication was once a big part of the American Christmas experience?
MARKETING TERM of the WEEK: Preferred Brand Edition
One of the three classes of methodologies used to measure brand preference involves planned purchases…
MARKETING TERM of the WEEK: Sponsorship Marketing Edition
One challenge for sponsorship accountability is the difficulty in measuring the impact of WHAT? ANSWER…
MARKETING TERM of the WEEK: Screen-age Edition
For cross-media video, WHAT is often measured in terms of clicks, the length of time viewed, and…
MARKETING TERM of the WEEK: Blame Game Edition
WHICH field of psychology deals with the process by which individuals arrive at explanations for…
MARKETING TERM of the WEEK: Sales Trails Edition
Top 10 Terms – May 2020
Total Unique Pageviews for all Common Language Marketing Dictionary terms in May 2020: 21,900 [Google…
MARKETING TERM of the WEEK: Cheesesteak Edition
Some brands include names that define a geographical area which recognize a set of distinctive…
MARKETING TERM of the WEEK: Outta Sight Edition
MARKETING TERM of the WEEK: Back to Basics Edition
Coordinated promotional messages and related media used to reach a market are classified as WHAT? ANSWER Marketing…