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MARKETING TERM of the WEEK: Metrics Edition

March 6, 2019 March 6, 2019

What concept refers to the proportion of consumers who know of a name, term, design, symbol or other feature that identifies one seller’s good or service as distinct from those of other sellers?

ANSWER

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MARKETING TERM of the WEEK: Holiday Edition!!!

December 19, 2018 December 19, 2018
Marketing Term of the Week

Sears’ version of which type of publication was once a big part of the American Christmas experience?

ANSWER

MARKETING TERM of the WEEK: Pulling Strings Edition

April 14, 2021 April 14, 2021

Sponsoring a symphony concert series is an example of which promotional strategy? ANSWER

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MARKETING TERM of the WEEK: George Costanza Edition

April 9, 2021 April 14, 2021

What phenomenon causes the value of actual inventory to run lower than recorded inventory due…

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Video MARKETING TERM of the WEEK: Local Region Regional

April 1, 2021 April 9, 2021

What is the difference between a local, a regional and a region brand? ANSWER READ…

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MARKETING TERM of the WEEK: All Aboard Edition

March 25, 2021 April 1, 2021

A technical salesperson is one who uses extensive product knowledge as the focus of selling…

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MARKETING TERM of the WEEK: Does Dyeing Beer on St. Patty’s Day Count?

March 17, 2021 March 25, 2021

Packaging products in a manner that is sensitive or responsive to ecological concerns is called…

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MARKETING TERM of the WEEK: Mirror Mirror Edition

March 9, 2021 March 17, 2021

What is the term for the degree to which a drawn subset mirrors the population…

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MARKETING TERM of the WEEK: Phish Food Edition

March 3, 2021 March 9, 2021

Text and images designed to entice users to click through a link to another web…

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MARKETING TERM of the WEEK: North Star Edition

February 23, 2021 March 3, 2021

What term captures a brand’s core reason for being? ANSWER According to Indiana University’s Mansur…

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MARKETING TERM of the WEEK: Fitted Suit Edition

February 16, 2021 February 23, 2021

Price discrimination, the practice of charging different buyers different prices for the same quantity and quality of product,…

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MARKETING TERM of the WEEK: Slow Ketchup Edition

February 10, 2021 February 16, 2021

What is the term for a discount in addition to the cash discount if a bill is paid prior…

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The Common Language Marketing Dictionary is a free educational resource from MASB ©2020 Marketing Accountability Standards Board
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