What concept refers to the proportion of consumers who know of a name, term, design, symbol or other feature that identifies one seller’s good or service as distinct from those of other sellers?
MARKETING TERM of the WEEK: Holiday Edition!!!

Sears’ version of which type of publication was once a big part of the American Christmas experience?
MARKETING TERM of the WEEK: Time On Your Side Edition
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Determining an ad’s effectiveness based on consumer responses, feedback and behavior is known as WHAT?…