Skip to content
  • #
  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • WXYZ
LinkedIn Twitter RSS YouTube
Common Language Marketing Dictionary
Skip to content
  • #
  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • WXYZ
Home Page

MARKETING TERM of the WEEK: Metrics Edition

March 6, 2019 March 6, 2019

What concept refers to the proportion of consumers who know of a name, term, design, symbol or other feature that identifies one seller’s good or service as distinct from those of other sellers?

ANSWER

Get Marketing Term of the Week by Email!

MARKETING TERM of the WEEK: Holiday Edition!!!

December 19, 2018 December 19, 2018
Marketing Term of the Week

Sears’ version of which type of publication was once a big part of the American Christmas experience?

ANSWER

MARKETING TERM of the WEEK: Time On Your Side Edition

June 29, 2022 June 29, 2022
Marketing Term of the Week from MASB

What differentiates a subscriber from other types of customers? ANSWER   Marketing Term of the…

Continue

MARKETING TERM of the WEEK: Bad Business Edition

June 22, 2022 June 29, 2022
Marketing Term of the Week from MASB

Which illegal practice involves a salesperson agreeing to sell a product only on the condition…

Continue

MARKETING TERM of the WEEK: It Slices It Dices Edition

June 15, 2022 June 22, 2022
Marketing Term of the Week from MASB

A statement about a specific product performance characteristic delivering a particular customer benefit is known…

Continue

MARKETING TERM of the WEEK: Bottom Line Edition

June 8, 2022 June 15, 2022
Marketing Term of the Week from MASB

Which noncompensatory rule suggests that consumers establish a minimum acceptable level for each choice criterion and accept an…

Continue

MARKETING TERM of the WEEK: Tradeoffs Edition

June 2, 2022 June 8, 2022
Marketing Term of the Week from MASB

In evaluating alternatives, which type of rules suggest that the positive and negative consequences of…

Continue

MARKETING TERM of the WEEK: Qu’est-ce Que C’est Edition

May 25, 2022 June 2, 2022
Marketing Term of the Week from MASB

Multiplying cost-per-click times click-through rate and then multiplying that by 1,000 results in which Internet…

Continue

MARKETING TERM of the WEEK: View a SKU Edition

May 18, 2022 May 25, 2022
Marketing Term of the Week from MASB

A firm’s ability to convey a product to its customers in terms of total number…

Continue

MARKETING TERM of the WEEK: Dinner and a Movie Edition

May 11, 2022 May 18, 2022
Marketing Term of the Week from MASB

A trade promotion in which the retailer is allowed to buy a certain amount of product from…

Continue

MARKETING TERM of the WEEK: Going Dutch Edition

May 4, 2022 May 11, 2022
Marketing Term of the Week from MASB

A research method for establishing the range that customers are willing to pay for a product is known…

Continue

MARKETING TERM of the WEEK: Copycat Edition

April 27, 2022 May 4, 2022

Determining an ad’s effectiveness based on consumer responses, feedback and behavior is known as WHAT?…

Continue

123›»
  • #
  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • WXYZ
The Common Language Marketing Dictionary is a free educational resource from MASB ©2020 Marketing Accountability Standards Board
Powered by Nirvana & WordPress.
LinkedIn Twitter RSS YouTube
Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage vendors Read more about these purposes
View preferences
{title} {title} {title}