CLMD Blog | Common Language Marketing Dictionary

MARKETING TERM of the WEEK: Metrics Edition

March 6, 2019 March 6, 2019

What concept refers to the proportion of consumers who know of a name, term, design, symbol or other feature that identifies one seller’s good or service as distinct from those of other sellers?

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MARKETING TERM of the WEEK: Holiday Edition!!!

December 19, 2018 December 19, 2018

Marketing Term of the Week

Sears’ version of which type of publication was once a big part of the American Christmas experience?

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MARKETING TERM of the WEEK: E-commerce Edition

August 14, 2019 August 14, 2019

Marketing Term of the Week

In regard to virtual shopping, what is the ratio of the number of shopping carts…

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MARKETING TERM of the WEEK: Metric Edition

August 1, 2019 August 1, 2019

Marketing Term of the Week

Which market concentration metric is derived by adding the squares of the individual market shares of all…

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MARKETING TERM of the WEEK: Measurement Edition

July 25, 2019 July 25, 2019

Marketing Term of the Week

What term refers to the degree to which a test subjectively appears to measure the…

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MARKETING TERM of the WEEK: Product Edition

July 9, 2019 July 9, 2019

Marketing Term of the Week

Which stage in the new product development process follows concept generation? ANSWER Get Marketing Term of the Week…

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MARKETING TERM of the WEEK: Research Edition

June 26, 2019 June 26, 2019

Marketing Term of the Week

Which specialized field of marketing research determines an ad’s effectiveness based on consumer responses, feedback, and behavior? ANSWER Get…

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MARKETING TERM of the WEEK: Brand Edition (flipside)

June 18, 2019 June 18, 2019

What is the perception of a particular brand as intended by its sellers? ANSWER Get Marketing Term…

MARKETING TERM of the WEEK: Brand Edition

June 11, 2019 June 11, 2019

What term captures what people believe about a brand—their thoughts, feelings and expectations? ANSWER Get…

MARKETING TERM of the WEEK: Metrics Edition

June 4, 2019 June 4, 2019

Marketing Term of the Week

Which metric is calculated as the percentage of respondents who, without prompting, name a specific…

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MARKETING TERM of the WEEK: Metrics Edition

May 29, 2019 May 29, 2019

Marketing Term of the Week

Name three different terms that all refer to an estimate of the audience for a media insertion. ANSWER Get…

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MARKETING TERM of the WEEK: Dirty Deeds Edition

May 21, 2019 May 21, 2019

Marketing Term of the Week

What is it called when a retailer publishes or verbalizes falsehoods about competitors in an attempt to drive…

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