What concept refers to the proportion of consumers who know of a name, term, design, symbol or other feature that identifies one seller’s good or service as distinct from those of other sellers?
MARKETING TERM of the WEEK: Holiday Edition!!!
Sears’ version of which type of publication was once a big part of the American Christmas experience?
MARKETING TERM of the WEEK: Student-Athlete Edition Pt 3
Which student-athlete role just might make college athletics as lucrative as the pros? ANSWER
MARKETING TERM of the WEEK: Student-Athlete Edition Pt 2
MASB, the Marketing Accountability Standards Board, proposes that a second “I” be added to the…
MARKETING TERM of the WEEK: Student-Athlete Edition
What three elements of the right of individuals to control deployment of their identities and…
Top 10 Terms – August 2020
Total Unique Pageviews for all Common Language Marketing Dictionary terms in August 2020: 22,038 [Google Analytics] Top 10…
MARKETING TERM of the WEEK: Brand Engagement Edition
Is brand engagement the process of forming emotional associations OR rational associations between a consumer…
MARKETING TERM of the WEEK: Borrow or Rob Edition
Computer applications accessed online via subscription are known by WHAT palindromic acronym? ANSWER Computer apps…
MARKETING TERM of the WEEK: Barter Edition
Users coordinating the acquisition and distribution of resources for a fee or other compensation is…
MARKETING TERM of the WEEK: HAL-9000 Edition
MARKETING TERM of the WEEK: Audience Measurement Edition
Which audience measure is a combination of the gross rating points placed behind an advertising execution and…