CLMD Blog | Common Language Marketing Dictionary

MARKETING TERM of the WEEK: Metrics Edition

March 6, 2019 March 6, 2019

What concept refers to the proportion of consumers who know of a name, term, design, symbol or other feature that identifies one seller’s good or service as distinct from those of other sellers?

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MARKETING TERM of the WEEK: Holiday Edition!!!

December 19, 2018 December 19, 2018

Marketing Term of the Week

Sears’ version of which type of publication was once a big part of the American Christmas experience?

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MARKETING TERM of the WEEK: Legal Rights Edition

January 21, 2020 January 21, 2020

MASB Marketing Term of the Week

Patent laws could be considered the opposite of WHICH TYPE of laws? ANSWER Help promote…

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MARKETING TERM of the WEEK: Sponsorship Edition

January 15, 2020 January 21, 2020

MASB Marketing Term of the Week

Sponsorship refers to a cash or in-kind fee paid in return for access to the leverageable marketing resources…

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MARKETING TERM of the WEEK: Market Research Edition

January 7, 2020 January 15, 2020

MASB Marketing Term of the Week

Which market research technique involves randomly showing respondents either a control or a test version…

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MARKETING TERM of the WEEK: Plugged In Edition

December 18, 2019 January 7, 2020

MASB Marketing Term of the Week

If you’re watching The Grinch on a device that interfaces with the Internet to enable…

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MARKETING TERM of the WEEK: Streaming Edition

December 10, 2019 December 18, 2019

MASB Marketing Term of the Week

What is the term for streaming services offered directly to viewers over the Internet, bypassing…

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MARKETING TERM of the WEEK: Cyber Monday Trivia

December 3, 2019 December 10, 2019

MASB Marketing Term of the Week

In 2006, CNN Money noted that in-store shortages of popular toys and WHICH PRODUCTS were…

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MARKETING TERM of the WEEK: Black Friday Video Special

November 26, 2019 November 26, 2019

MASB Marketing Term of the Week

When and why was “Black Friday” originally used to describe holiday shopping the day after…

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MARKETING TERM of the WEEK: “Can’t Touch This” Edition

November 19, 2019 November 26, 2019

MASB Marketing Term of the Week

Which item DOES NOT belong on a list of tangible assets? property ○ brands ○…

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MARKETING TERM of the WEEK: Matrix Edition

November 12, 2019 November 19, 2019

Which Product-Market Growth Matrix strategy involves a business trying to grow using existing products in…

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MARKETING TERM of the WEEK: Brand Metric Edition

November 5, 2019 November 12, 2019

One of the indicators of the strength of a brand in the hearts and minds of customers, brand preference represents…