What concept refers to the proportion of consumers who know of a name, term, design, symbol or other feature that identifies one seller’s good or service as distinct from those of other sellers?
MARKETING TERM of the WEEK: Holiday Edition!!!
Sears’ version of which type of publication was once a big part of the American Christmas experience?
MARKETING TERM of the WEEK: Momentary Lapse of Reason Edition
MARKETING TERM of the WEEK: Common Goals Edition
A strategic alliance or global strategic partnership is a cooperation strategy between companies to jointly pursue a common…
MARKETING TERM of the WEEK: Out with the Old Edition
Idea screening, business analysis and market testing are three stages in which process? ANSWER According…
Top 10 Marketing Terms 2020
MARKETING TERM of the WEEK: North Pole Edition
Since Kris Kringle controls most of its functions, from production to distribution, Santa’s Workshop is an example of…
Top 10 Terms – November 2020
Total Unique Pageviews for all Common Language Marketing Dictionary terms in November 2020: 29,403 [Google Analytics] Top 10 Terms for November…
MARKETING TERM of the WEEK: To E or Not To E
According to ISO standards, is brand equity a consideration of brand valuation or brand evaluation?…
MARKETING TERM of the WEEK: MOD Squad Part 2
MARKETING TERM of the WEEK: Mod Squad Edition
Top 10 Terms – October 2020
Total Unique Pageviews for all Common Language Marketing Dictionary terms in October 2020: 32,562 [Google Analytics] Top 10…