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MARKETING TERM of the WEEK: Metrics Edition

March 6, 2019 March 6, 2019

What concept refers to the proportion of consumers who know of a name, term, design, symbol or other feature that identifies one seller’s good or service as distinct from those of other sellers?

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MARKETING TERM of the WEEK: Holiday Edition!!!

December 19, 2018 December 19, 2018
Marketing Term of the Week

Sears’ version of which type of publication was once a big part of the American Christmas experience?

ANSWER

MARKETING TERM of the WEEK: Big Picture Edition

January 25, 2023 January 25, 2023
Marketing Term of the Week

From MASB Executive Director Frank Findley: What field of study investigates the broad cultural, political,…

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MARKETING TERM of the WEEK: Satisfaction Guaranteed Edition

January 18, 2023 January 25, 2023
Marketing Term of the Week

From MASB Executive Director Frank Findley: What have marketers traditionally received in lieu of cash…

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MARKETING TERM of the WEEK: There’s No “i” Edition

January 13, 2023 January 18, 2023
Marketing Term of the Week

Involving a group of people familiar with the viewpoints and concerns of a customer’s key…

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Top 10 Marketing Terms for 2022

January 1, 2023 January 20, 2023
Top 10 Terms 2022

Total Unique Pageviews for all Universal Marketing Dictionary terms in 2022: 186,746 [Google Analytics] Top 10…

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MARKETING TERM of the WEEK: North Pole Express Edition

December 20, 2022 January 11, 2023
Marketing Term of the Week

Which system enables Santa and his elves (as well as retailers) to put gifts under…

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MARKETING TERM of the WEEK: Farpoint Edition

December 13, 2022 December 20, 2022
Marketing Term of the Week

What technique involves putting a number of statements into categories to derive clusters of individuals…

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MARKETING TERM of the WEEK: Upper Hand Edition

December 6, 2022 December 13, 2022
Marketing Term of the Week

When a country has the capacity to produce goods at a lower cost than another…

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MARKETING TERM of the WEEK: Practice Makes Perfect Edition

December 1, 2022 December 6, 2022
Marketing Term of the Week

The systematic decline in the cost per unit achieved as cumulative volume increases is known…

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MARKETING TERM of the WEEK: Hands Off Edition

November 22, 2022 December 1, 2022
Marketing Term of the Week from MASB

What measurement taken in an experiment ensures that subjects accurately perceive the changes in the…

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MARKETING TERM of the WEEK: Muscle Memory Edition

November 16, 2022 November 22, 2022
Marketing Term of the Week from MASB

What term describes how the buying decision process requires very little cognitive effort following a sufficient…

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