What concept refers to the proportion of consumers who know of a name, term, design, symbol or other feature that identifies one seller’s good or service as distinct from those of other sellers?
MARKETING TERM of the WEEK: Holiday Edition!!!
Sears’ version of which type of publication was once a big part of the American Christmas experience?
MARKETING TERM of the WEEK: Pulling Strings Edition
MARKETING TERM of the WEEK: George Costanza Edition
What phenomenon causes the value of actual inventory to run lower than recorded inventory due…
Video MARKETING TERM of the WEEK: Local Region Regional
MARKETING TERM of the WEEK: All Aboard Edition
A technical salesperson is one who uses extensive product knowledge as the focus of selling…
MARKETING TERM of the WEEK: Does Dyeing Beer on St. Patty’s Day Count?
Packaging products in a manner that is sensitive or responsive to ecological concerns is called…
MARKETING TERM of the WEEK: Mirror Mirror Edition
MARKETING TERM of the WEEK: Phish Food Edition
MARKETING TERM of the WEEK: North Star Edition
What term captures a brand’s core reason for being? ANSWER According to Indiana University’s Mansur…
MARKETING TERM of the WEEK: Fitted Suit Edition
Price discrimination, the practice of charging different buyers different prices for the same quantity and quality of product,…