What concept refers to the proportion of consumers who know of a name, term, design, symbol or other feature that identifies one seller’s good or service as distinct from those of other sellers?
MARKETING TERM of the WEEK: Holiday Edition!!!
Sears’ version of which type of publication was once a big part of the American Christmas experience?
MARKETING TERM of the WEEK: The Shortest Distance Edition
What occurs when each increment in price reduces the quantity consumers are willing to purchase…
MARKETING TERM of the WEEK: Group Therapy Edition
Grouping customers based on their geography, demographics, lifestyle and behavior is called WHAT? ANSWER Microsegmentation is…
Top Ten Marketing Terms – September 2021
Advertising media and market penetration penetrated the Top 10 this month. Total Unique Pageviews for all Common…
MARKETING TERM of the WEEK: Job Description Edition
MARKETING TERM of the WEEK: For a Few Dollars More Edition
MARKETING TERM of the WEEK: Alternative Situation Edition
Newness to decision makers, number of alternatives to be considered, uncertainty inherent in the buying…
MARKETING TERM of the WEEK: Best Defense Edition
A company protecting the image and reputation of its name and logo through proactive policies…
MARKETING TERM of the WEEK: Good Grief Pt 2
MARKETING TERM of the WEEK: Good Grief Edition
MARKETING TERM of the WEEK: Up and Down Edition
Retailer-sponsored cooperatives, wholesaler-sponsored cooperatives and franchise systems are principal types of WHAT? ANSWER A contractual vertical…