What concept refers to the proportion of consumers who know of a name, term, design, symbol or other feature that identifies one seller’s good or service as distinct from those of other sellers?
MARKETING TERM of the WEEK: Holiday Edition!!!
Sears’ version of which type of publication was once a big part of the American Christmas experience?
MARKETING TERM of the WEEK: And now a word from…
The compilation of consumers’ subjective assessments of how well a sponsor and the sponsored property…
MARKETING TERM of the WEEK: Mapping at Work Edition
The human population characteristics of a firm or nation that greatly affect markets are known…
MARKETING TERM of the WEEK: Brand Eat Brand Pt 2
The assumption that a new product will capture sales from existing products in direct proportion…
MARKETING TERM of the WEEK: Outer Space Edition
High traffic areas like highways, busy streets, airports, train stations, stadiums and cinemas are common…
MARKETING TERM of the WEEK: Brand Eat Brand Edition
MARKETING TERM of the WEEK: Survey Says Pt 2
The percentage of surveyed respondents who still want a branded product after its price goes…
MARKETING TERM of the WEEK: Survey Says Edition
MARKETING TERM of the WEEK: Leverage Redemption
Top 10 Marketing Terms for May 2021
Total Unique Pageviews for all Common Language Marketing Dictionary terms in May 2021: 279,798 [Google Analytics] Top 10 Terms…