What concept refers to the proportion of consumers who know of a name, term, design, symbol or other feature that identifies one seller’s good or service as distinct from those of other sellers?
MARKETING TERM of the WEEK: Holiday Edition!!!
Sears’ version of which type of publication was once a big part of the American Christmas experience?
MARKETING TERM of the WEEK: Big Picture Edition
From MASB Executive Director Frank Findley: What field of study investigates the broad cultural, political,…
MARKETING TERM of the WEEK: Satisfaction Guaranteed Edition
From MASB Executive Director Frank Findley: What have marketers traditionally received in lieu of cash…
MARKETING TERM of the WEEK: There’s No “i” Edition
Top 10 Marketing Terms for 2022
Total Unique Pageviews for all Universal Marketing Dictionary terms in 2022: 186,746 [Google Analytics] Top 10…
MARKETING TERM of the WEEK: North Pole Express Edition
MARKETING TERM of the WEEK: Farpoint Edition
What technique involves putting a number of statements into categories to derive clusters of individuals…
MARKETING TERM of the WEEK: Upper Hand Edition
MARKETING TERM of the WEEK: Practice Makes Perfect Edition
The systematic decline in the cost per unit achieved as cumulative volume increases is known…
MARKETING TERM of the WEEK: Hands Off Edition
What measurement taken in an experiment ensures that subjects accurately perceive the changes in the…
MARKETING TERM of the WEEK: Muscle Memory Edition
What term describes how the buying decision process requires very little cognitive effort following a sufficient…