Decay of Advertising Effects


Decay of advertising effects refers to the fading of memory of an ad and lack of continued response to it.

Because forgetting is a controversial issue among learning theorists – some claiming that nothing is ever forgotten – the term decay of advertising effects may be more accurately described as advertising wearout, rather than the process of “forgetting.”[1]



  1. ^ American Marketing Association, AMA Dictionary. (May 2015)

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