Deceitful Diversion of Patronage
Deceitful diversion of patronage is a practice in which a retailer publishes or verbalizes falsehoods about a competitor in an attempt to divert patrons from that competitor.
- ^ American Marketing Association, AMA Dictionary. (May 2015).
- ^ Dunne, Patrick M., Robert F. Lusch, and James R. Carver. Retailing. Cengage Learning, 8th edition. (Jan 2013)