Demand-Side Platform (DSP)


Demand-side platform (DSP), also called buy-side optimizer and buy-side platform, has been simply defined in this manner: “a piece of software used to purchase advertising in an automated fashion. DSPs are most often used by advertisers and agencies to help them buy display, video, mobile and search ads.”[1] These complex technology platforms provide centralized and aggregated media buying from multiple sources including ad exchanges, ad networks, and sell-side platforms, often leveraging real time bidding capabilities of these sources.[2]For more information, see Wikipedia entry on “Demand-side platform.”

See also



  1. ^ Digiday. WTF is a Demand-Side Platform?
  2. ^ Interactive Advertising Bureau, IAB Interactive Advertising Glossary.

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