Diverted merchandise or diverted goods are products shipped to one customer that are subsequently resold to another customer. For example, if a retail drug store overbuys vitamins at a promotional price, it may ship some of its excess inventory to a dollar store.
- ^ Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; and David J. Reibstein (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (Second Edition). Upper Saddle River, New Jersey: Pearson Education, Inc.