A down-pointing arrow is the symbol for “Download File.”
Definition
Downloads refer to digital files or data that are transferred from one device to another. Monitoring downloads is a way of tracking engagement. Downloads reflect the success of organizations at getting their application, files, or other data distributed to users.
Purpose
The purpose of the “downloads” metric is to determine effectiveness in getting data to users. Downloads are a common way for marketers to gain a presence with consumers. This includes applications for mobile phones, MP3-style devices, and computers. Applications for iPhones, software trials, spreadsheets, ring tones, white papers, pictures, and widgets are all examples of downloads. These downloads typically provide a benefit to the consumer in return for a presence on the device of the user.
For instance, a weather app might be branded with the website of the weather channel and provide updates on atmospheric conditions. A consumer packaged goods company might supply an app that suggests recipes that could use its products in novel ways.
Construction
Downloads (#) = Number of times that an application or file is downloaded.
References
- ^ Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; and David J. Reibstein (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (Second Edition). Upper Saddle River, New Jersey: Pearson Education, Inc.