Distribution Channel

Definition

A distribution (or marketing) channel is the path traveled by a product from the manufacturer—through any middlemen—to the end user.

A channel includes all the activities involved in transferring the ownership of goods from the point of production to the point of consumption.[1]

See Also

Distribution
Distribution metrics

 

References

  1. Govoni, N.A. Dictionary of Marketing Communications. Sage Publications (2004).

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