End Cap

definition of end cap


An end cap (also known as an end-of-aisle display or end display) is a point-of-purchase display located at the end of a shopping aisle in a store.

Considered a prime location, this spot is often used for high margin products to induce impulse purchases.[1]


  1. ^ Govoni, N.A. Dictionary of Marketing Communications, Sage Publications, 2004.
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