Ever-rising Thresholds

Definition

Ever-rising thresholds refers to the minimum threshold of financial return required to receive marketing funds, and this threshold is typically raised year over year.[1]

See also

• CIR planning process
• Central funding
• Continuous improvement
• Continuous improvement orientation
• Cross-functional team
• Cross-functional team with CIR orientation
• Common financial metric
• Common purpose
• Common rewards
• Central funding
• Forecasting models
• Governance
• Integrated databases
• Knowledge
• Measurement development
• Research-on-Research/Analytics
• Roadmap

References

1. ^ Willard, John. Continuous Improvement in Return (CIR): Project Review & Status. MASB Summer Summit, August 2016, Atlanta.

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