Experiential Marketing


Experiential marketing is a marketing approach that directly engages consumers and invites and encourages them to participate in a branded experience. [1]

According to the Association of National Advertisers (ANA), experiential marketing includes events and more individual experiences, such as a demonstration of a product’s performance, extra care/personal connection, and grassroots events. [2]

Its importance lies in its ability to stimulate an emotional connection and reinforce an essence of the brand. Examples include sponsorship and sampling.

See Also

Brand activation


  1. Common Language in Marketing Project, 2018.
  2. ANA, Brand Activation Info.
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