In marketing, a family is defined as a group of at least two people in a household based on marriage, cohabitation, blood relationships or adoption.

By contrast, a household is composed of one or more people who occupy a single housing unit. [1][2]

See also


  1. ^ American Marketing Association, AMA Dictionary.
  2. ^ Population Reference Bureau. What’s a Household? What’s a Family?  (June 2015)

Comments are closed.