Definition
Family Tree Diagram (from miro.com)
In marketing, a family is defined as a group of at least two people in a household based on marriage, cohabitation, blood relationships or adoption.
By contrast, a household is composed of one or more people who occupy a single housing unit.
Family decision making encompasses the processes, interactions, and roles of family members involved in making decisions as a group.
Roles are the patterns of needs, goals, beliefs, attitudes, values, and behavior that are expected of an individual occupying a particular position in society. Family roles are the behavior that is expected of people in standard situations.
See also
References
- American Marketing Association, AMA Dictionary.
- Population Reference Bureau. What’s a Household? What’s a Family?, June 2015.