Fashion cycle refers to the process by which a particular design, activity, color, etc., comes into some popularity and then phases out. This cycle of adoption and rejection is quite similar to the product life cycle, but the fashion cycle uses different terms to describe its phases:
- distinctiveness phase, in which the style is eagerly sought
- emulation stage, in which its popularity grows
- economic stage, in which it becomes available at lower prices to the mass market
- ^ American Marketing Association, AMA Dictionary.