Fringe Sizes

big and tall storeDefinition

Fringe sizes (also end sizes or out sizes) are sizes that are either very large or very small. If offered at all, they are usually offered in very limited depth because of the thin market demand for them.

Some stores specialize in fringe sizes (e.g., a big and tall store or a plus-size women’s store).



  1.  American Marketing Association, AMA Dictionary.

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