Generation X


Generation X or Gen X is a term used to describe the generation born between approximately 1965 and 1979. Members of this generation, referred to as Gen Xers, are typically noted for high levels of education, entrepreneurism, self-reliance and skepticism toward political and social institutions.

Other terms used for this group include “The Lost Generation” and “Doers.”[1]



  1. Common Language in Marketing Project, 2017.


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