Source: The Futures Company
Definition
Generation X or Gen X is a term used to describe the generation born between approximately 1965 and 1979.
Members of this generation, commonly referred to as Gen Xers, are typically noted for high levels of education, entrepreneurism, self-reliance and skepticism toward political and social institutions.
They are also referred to as “The Lost Generation” and “Doers.”
See Also
References
- Common Language in Marketing Project, 2017.