
from shopperscientist.com
Definition
A gridiron (or grid) pattern refers to a store layout of fixtures and aisles in a repetitive or rectilinear pattern, best illustrated by a variety store or the grocery department in a typical supermarket.
Secondary aisles run at right angles to aisles, and each aisle is usually of the same width for its length.[1]
See also
References
- ^ American Marketing Association, AMA Dictionary.