Halo Effect


In brand marketing, the halo effect is a phenomenon which occurs when the perceived positive features of a particular product extend across a broader line of related products with the same brand name.

A notable example is the manner in which the popularity of Apple’s iPod generated enthusiasm for the corporation’s other products.[1][2]



  1. ^ Govoni, N.A. Dictionary of Marketing Communications. Sage Publications (2004).
  2. ^ BBC News, Apple shares surfs on big profits, January 2005.

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