Hi-Lo (or high-low) pricing is the opposite of everyday low pricing. In Hi-Lo pricing, retailers and manufacturers offer a series of “deals” or “specials”—times during which prices are temporarily decreased.
One purpose of Hi-Lo pricing and other temporary discounts is to realize price discrimination in the economic—not the legal—sense of the term.
- ^ Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; and David J. Reibstein (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (Second Edition). Upper Saddle River, New Jersey: Pearson Education, Inc.