Hierarchy of Effects Model

Definition

Heirarchy of Effects Model

from marketing-insider.eu

The Hierarchy of Effects model is based on the premise that advertising moves consumers systematically through a series of psychological purchasing stages in the following order:

  1. awareness
  2. knowledge (think)
  3. liking
  4. preference (feel)
  5. conviction
  6. purchase (do)

The model was created in 1961 by Robert J. Lavidge and Gary A. Steiner.

See also

Adoption process
AIDA
Formula selling

 

References

  1. ^ American Marketing Association, AMA Dictionary.

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