Common Language in Marketing is a collaboration of marketing industry associations establishing standard definitions for marketing activities and metrics. Standard language and definitions will eliminate ambiguity in marketing terminology and encourage trust and collaboration within and across the marketing industry & business communities.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A
B
Break-even number of employees
C
Cost per impression (internet)
D
E
F
G
I
L
M
Marketing Accountability Standards Board
Marketing Metric Audit Protocol
N
O
P
Q
R
Return on marketing investment
S
T
U
V
Viewable impressions (internet)