Definition
An imitative strategy relies on the designs of other companies to create one’s own design. The imitative company also may base its accompanying product marketing strategy on the strategy of the market leader or pioneer.
Imitative strategies are used frequently in the fashion goods, furniture, entertainment and food products industries. [1]
The art of imitation in advertising is a game of subtlety and strategy. It’s not about creating a carbon copy of a competitor’s ad campaign; it’s about deconstructing their success to understand the underlying strategies that could be applied to your own efforts. At the heart of this is a keen understanding of the audience. [2]
See Also
References
- American Marketing Association, AMA Dictionary.
- Maria Sparagis, Direct Paynet, The Risk (and Reward) of Imitation: Copying Competitor Ads.