Impulse Purchase

Definition

Impulse purchasing or impulse buying is a purchase behavior that is assumed to be made without prior planning or thought (i.e., typically made in-store with little or no decision-making effort). [1]

Often, it is claimed, impulse buying involves an emotional reaction to the stimulus object (e.g., product, packaging, point-of-purchase display) in addition to the simple acquisition act.

See also

Impulse product

References

1. American Marketing Association, AMA Dictionary.