Individual Brand

Definition

An individual brand is a separate brand identity given to a specific, individual product, as differentiated from other products in the market and from other items in the product’s own line. A trademark.[1]

Examples include Cheerios and Total cereals (General Mills) as well as Crest toothpaste (P&G).[2]

 

References

1. ^ American Marketing Association, AMA Dictionary.
2. ^ Govoni, N.A. Dictionary of Marketing Communications, Sage Publications. (2004)