Definition
Integrated databases are a method for managing data from multiple sources and combining it around some type of single ID (e.g. a single customer).
Integrated databases provide marketers and other decision-makers with a unified view of these multiple, sometimes disparate, data sources.[1]
See also
- CIR planning process
- Central funding
- Continuous improvement
- Continuous improvement orientation
- Cross-functional team
- Cross-functional team with CIR orientation
- Common financial metric
- Common purpose
- Common rewards
- Central funding
- Ever-rising thresholds
- Forecasting models
- Governance
- Knowledge
- Measurement development
- Research-on-Research/Analytics
- Roadmap
- Thresholds
References
- ^ Willard, John. Continuous Improvement in Return (CIR): Project Review & Status. MASB Summer Summit, August 2016, Atlanta.