Definition
A keystone markup is one in which a markup of 50 percent of retail is obtained (i.e., the gross margin is equal to 50 percent of the sales price).[1]
References
- ^ American Marketing Association, AMA Dictionary.
A keystone markup is one in which a markup of 50 percent of retail is obtained (i.e., the gross margin is equal to 50 percent of the sales price).[1]