Definition
Keyword stemming is an SEO tactic that involves returning to the root or stem of a word and building additional words by adding a prefix or suffix, or using pluralization. The word can expand in either direction and even add words, increasing the number of variable options.[1][2]
For example, from the stem word “search,” the following words could be added and included by the search engine as another version of the root word:
- searcher
- searches
- searched
- searching
- searchable
See Wikipedia for a more detailed account of stemming.
See also
- keyword
- keyword cloud
- keyword density
- keyword marketing
- keyword research
- keyword stuffing
- keyword targeting
- keywords tag
- contextual advertising
- contextual network
- contextual search
- contextual search campaigns
References
- ^ American Marketing Association. AMA Dictionary.
- ^ SEMPO (Search Engine Marketing Professional Organization). SEM Glossary.