Keyword stuffing generally refers to the act of adding an inordinate number of keyword terms into a webpage’s HTML tags, usually in an attempt to manipulate the ranking of the page in a search engine‘s results.
According to Google, “Filling pages with keywords or numbers results in a negative user experience and can harm your site’s ranking. Focus on creating useful, information-rich content that uses keywords appropriately and in context.”
- keyword cloud
- keyword density
- keyword marketing
- keyword research
- keyword stemming
- keyword targeting
- contextual advertising
- contextual network
- contextual search
- contextual search campaigns
- ^ American Marketing Association, AMA Dictionary.
- ^ SEMPO (Search Engine Marketing Professional Organization). SEM Glossary.
- ^Google. Irrelevant Keywords.