Keyword Stuffing


Keyword stuffing generally refers to the act of adding an inordinate number of keyword terms into a webpage’s HTML tags, usually in an attempt to manipulate the ranking of the page in a search engine‘s results.[1][2]

According to Google, “Filling pages with keywords or numbers results in a negative user experience and can harm your site’s ranking. Focus on creating useful, information-rich content that uses keywords appropriately and in context.”[3]

See also



  1. ^ American Marketing Association, AMA Dictionary.
  2. ^ SEMPO (Search Engine Marketing Professional Organization). SEM Glossary.
  3. ^Google. Irrelevant Keywords.


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