Definition
Keyword targeting involves displaying pay-per-click search ads on publisher sites across the Web that contain the keywords in a context advertiser‘s ad group.[1][2]
See also
- keyword cloud
- keyword density
- keyword marketing
- keyword research
- keyword stemming
- keyword stuffing
- keywords tag
- contextual network
- contextual search
- contextual search campaigns
References
- ^ American Marketing Association. AMA Dictionary.
- ^ SEMPO (Search Engine Marketing Professional Organization). SEM Glossary.