Keyword Targeting

Definition

Keyword targeting involves displaying pay-per-click search ads on publisher sites across the Web that contain the keywords in a context advertiser‘s ad group.[1][2]

See also

• keyword cloud
• keyword density
• keyword marketing
• keyword research
• keyword stemming
• keyword stuffing
• keywords tag
• contextual network
• contextual search
• contextual search campaigns

 

References

1. ^ American Marketing Association. AMA Dictionary.
2. ^ SEMPO (Search Engine Marketing Professional Organization). SEM Glossary.