A knowledge function of attitudes serves the individual in understanding the environment, by organizing information into an understandable or cohesive whole. It is one of the functions of attitudes proposed by the Functional Theory of Attitudes.
- ^ American Marketing Association, AMA Dictionary.
- ^ Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; and David J. Reibstein (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (Second Edition). Upper Saddle River, New Jersey: Pearson Education, Inc.