Market Share Rank

Definition

Market share rank is the ordinal position of a brand in a market when competitors are arranged by size, with “1” being the largest.[1]

 

References

  1. ^ Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; and David J. Reibstein (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (Second Edition). Upper Saddle River, New Jersey: Pearson Education, Inc.

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