Media Planning


Media Planning involves the determination of advertising objectives, advertising strategies and advertising tactics relating to the advertising media to be used by specific clients.

A media plan includes a statement of objectives, target market definition, types of advertising media to be used, and the amount of resources to be allocated to each (the media mix), and a specific time schedule for the use of each media vehicle.[1]


  1. ^ American Marketing Association, AMA Dictionary.

Comments are closed.