ISO 10688 Brand Valuation

Definition

ISO 10688 is an international meta-standard which specifies a framework for monetary brand valuation, including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions. It also specifies methods for reporting the results of such valuation.

See also

ISO 20671 Brand Evaluation

References

  1. International Organization for Standardization ISO 10688:2010

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