The public’s limited access to many goods and services during the Covid-19 pandemic is creating which marketing condition?
Pent-up demand refers to times when demand for a product is unusually strong given the general public’s return to consumerism following a period of decreased spending. READ MORE…
Your input is welcome!
What makes this resource special is the dedicated team of marketing academics and practitioners actively working to expand and improve it.
To comment on existing terms or propose new ones, email email@example.com.