MARKETING TERM of the WEEK: Answer!

Content such as product packaging, SEO efforts, and marketer podcasts is classified as WHAT?

ANSWER

Owned media is content distributed through marketer owned or controlled properties. This includes items such as articles on the marketer’s websites, product packaging, search engine optimization efforts, and marketer blog, podcast and video posts.  READ MORE…

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Marketing Term of the Week is researched and written by MASB Director of Communication Erich Decker-Hoppen.

Marketing Term of the Week ©2022 Common Language Marketing Dictionary ○ All Rights Reserved
○ a project of MASB, the Marketing Accountability Standards Board 

 

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