Definition
Online marketing (or web marketing, Internet marketing, I-marketing) is a type of marketing that combines traditional marketing principles and practices with the interactive features of the Internet, for the purpose of delivering need-satisfying products and services to consumers; organizations conducting marketing by communication with consumers on the Internet. [1]
Ad clicks refer to number of times users click on an online advertisement. [1]
An ad title is the first line of text displayed in a clickable search or context-served ad. Ad titles serve as ad headlines.[1]
Ad copy is the main text of a clickable search or context-served ad. It usually makes up the second and third lines of a displayed ad, between the ad title and the display URL. [2]
Ad blocking is the removal of advertising from web pages using specialized software. Typically, these programs suppress pop-up and pop-under ads.
Ad scheduling is the practice of scheduling the day into several parts, during each of which a different advertising rule is applied based on advertising objective, budget, and competitors. [1]
An ad group is a set of ads and related keywords within a online marketing campaign. The ads can be displayed to prospective customers searching for or viewing content related to your keywords and/or ads. A default ad group bid can be applied to all keywords in an ad group or set custom bids for individual keywords. [3]
See Also
Advertising
Advertisement
Ad awareness
Ad views
References
- Govoni, N.A. Dictionary of Marketing Communications, Sage Publications. (2004)
- American Marketing Association, AMA Dictionary.
- Universal Marketing Dictionary Project