from conga.com
Definition
Customer perceived quality/esteem (or relative perceived quality) is a measure of attitude involving consumer rating (often on a scale of 1 – 5 or 1 – 7) of a brand‘s product compared to others in its category or market. [1]
References
- ^ Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; and David J. Reibstein (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (Second Edition). Upper Saddle River, New Jersey: Pearson Education, Inc.