Definition
Perceived value for money is a measure of attitude in which a rating is assigned by consumers (often on a scale of 1–5 or 1–7) when survey respondents are asked their level of agreement with such propositions as, “This brand usually represents a good value for the money.”[1]
References
- ^ Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; and David J. Reibstein (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (Second Edition). Upper Saddle River, New Jersey: Pearson Education, Inc.