Product Commercialization

Definition

Product commercialization is a stage (usually the last) in the development cycle for a new product. Commonly, it is thought to be all the activities involved in introducing the product into the marketplace.[1]

Activities that are involved with commercialization include manufacturing and distribution, as well as promotion.[2]

 

References

1. ^ Kotler, Philip, and Kevin Lane Keller, Marketing Management 12th edition, Pearson/Prentice Hall, 2006, pp 654-655.
2. ^ American Marketing Association. AMA Dictionary.