Product Launch


Product launch involves introduction of a new product to market, usually accompanied by advertising and other marketing communications.[1]

Launch control is the process by which management plans for and supervises the introduction of a new product. The product’s progress is monitored against pre-established norms, variances are detected, and corrections made such that the original goals set for the product are achieved.[2]



  1.  Govoni, N.A. Dictionary of Marketing Communications, Sage Publications (2004).
  2.  American Marketing Association, AMA Dictionary.

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