Promotion Marketing

According to the Association of National Advertisers (ANA), promotion marketing includes tactics that encourage short-term purchase, influence trail and quantity of purchase, and are very measurable in volume, share and profit.

Examples include coupons, sweepstakes, rebates, premiums, special packaging, cause-related marketing and licensing. [1]

See Also

Brand activation

References

  1. ANA, Brand Activation Info.

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