Pull Advertising


Pull advertising is primarily a digital marketing term that refers to advertising placed in response to interest exhibited by individual audience members.

Examples are search advertising, retargeting etc. that place a product in the consumer’s path-to-purchase when they are thought to be actively looking for it. [1]

See also

Push advertising


  1. Common Language in Marketing Project, 2019.

Please share this free educational resource from MASB!

Comments are closed.