Purchase intention is a specific attitudinal measure or rating of customers‘ stated purchase intentions.
Information on this subject is gathered through such survey respondents‘ reactions to such propositions as, “It is very likely that I will purchase this product.”
- ^ Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; and David J. Reibstein (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (Second Edition). Upper Saddle River, New Jersey: Pearson Education, Inc.