Push and Pull Inventory Replenishment


In supply chains, a push approach refers to pushing inventory through from suppliers to channel members based on demand forecasts so that the channel takes most of the inventory risk.

pull approach refers to the channel member pulling inventory from the supplier with “at-once orders” based on actual demand. [1]


  1. Common Language in Marketing Project, 2019.

Please share this free educational resource from MASB!

Comments are closed.