Qualified, Target and Served Markets

Definition

A business develops, manufactures, and markets products appropriate to a selected segment of the market. The market for which the product is developed is called the qualified market and the market that is targeted in marketing efforts is called the target market.

The overlap between the ‘qualified market’ and the ‘target market’ represents the served market.[1]

 

References

  1. ^ American Marketing Association, AMA Dictionary.

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