Definition
In global marketing, quota is a trade term that denotes a specific numerical or value limit applied to a particular type of good either in the case of exports or imports.
In sales, quota means a target level of performance and/or activity that a salesperson is expected to achieve. A quota can be established for various performance measures such as sales, gross margin, or new accounts and can be used in a variety of sales management functions including forecasting sales, motivating salespeople, and evaluating their performance.
See Also
References
- American Marketing Association, AMA Dictionary.